How Earthly increased customer trust through independent carbon credit ratings
What they said
Accelerated credit due diligence by reducing the need to manually review hundreds of project documents
Improved the quality and relevance of Earthly’s portfolio recommendations by leveraging BeZero’s ‘beyond carbon’ platform tool
BeZero's independent ratings increased credibility and trust from both project developers and new businesses
Oliver Bolton, Co-founder & CEO EarthlyWorking with third parties such as BeZero helps us build trust with both customers and nature projects. Partnering with best-in-class, independent sources like BeZero, we are able to build rich layers of quality data that underpin our assessment and scoring. We cross-reference BeZero’s risk data with our own internal data to ultimately increase the accuracy and confidence of our carbon scores. This has helped cement the credibility of Earthly’s project assessment, and secure trust from project developers and businesses alike.
Challenge
Increasingly, carbon credit buyers invest in projects that not only meet their net-zero ambitions, but also fulfil their ‘beyond carbon’ goals, such as improving quality of life for communities, or protecting local ecosystems. Sustainability leaders need tools to build diversified portfolios of carbon credits that not only align with their social and economic values, but also achieve credible environmental impact. Earthly helps companies deliver on biodiversity and social impact goals as well as carbon by identifying impactful nature-based projects that match their client’s values. However, ensuring investments lead to effective climate action is complex, requiring specialised expertise and extensive data analysis. Earthly needed a reliable way to identify and procure high-quality nature-based credits on their customer’s behalf.
BeZero platform
Earthly uses BeZero’s platform to access our detailed ratings analysis and sector deep dives. The platform’s portfolio management and risk analytics tools help them assess risk exposure at both the project and portfolio levels. The team benefits from direct access to BeZero’s geospatial and ratings analysts with deep sector knowledge. They also value the platform’s interactive maps powered by high-resolution and high-frequency data from Planet, and the ability to visualise our dynamic baselines model for carbon stocks in action. Finally, Earthly leverage a suite of simplified tools and resources on non-carbon project impacts helping them assess safeguards evidenced and the robustness of SDG claims.
Impact
Leveraging BeZero’s platform has significantly enhanced Earthly’s ability to identify high-quality nature-based projects to recommend to their customers. The platform’s comprehensive risk analysis makes it much easier to perform due diligence instead of trawling through hundreds of project documents to form an opinion of a project. Our ratings support their thorough in-house assessments, offering an independent opinion of quality. Ratings also help their buyers' ability to verify impact, which Earthly had identified as a priority for customers investing in carbon projects. The platform’s tools for assessing non-carbon risk has enabled Earthly to tailor carbon portfolios based on social and environmental impacts, improving the overall quality and relevance of their recommendations. They report that this has helped increase the credibility of their project assessment, and improved trust from both project developers and new businesses.
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